Case Study
iStudio Pre-order — iPhone 13 to 17
for SPVi
Launch-day pre-order platform for SPVi's iStudio across iPhone 13 through 17 release cycles
OutcomesResults that matter
5 cycles iPhone 13 → 17 launches
Spike-ready Launch-day capacity
Headless Reusable storefront
AWS DevSecOps + monitoring
ContextThe challenge
iPhone launch-day pre-orders concentrate weeks of demand into a few hours. SPVi's iStudio needed a pre-order surface that holds up under those spikes, integrates with existing iStudio inventory and POS, and runs reliably across every annual launch cycle (iPhone 13, 14, 15, 16, 17).
ApproachOur solution
We delivered a dedicated pre-order experience tied into the iStudio commerce stack. Headless storefront, open API gateway for backend integration, and AWS capacity engineering sized for launch-day spikes — re-tuned each cycle as demand patterns evolve.
What we delivered
- Dedicated iPhone pre-order storefront for iStudio
- Open API Gateway integrating inventory, POS, and customer profiles
- Headless commerce stack reusable across launch cycles
- AWS capacity profile tuned for launch-day traffic spikes
- DevSecOps + monitoring with launch-day on-call playbook
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