iStudio Pre-order — iPhone 13 to 18

We delivered a dedicated pre-order experience tied into the iStudio commerce stack. Headless storefront, open API gateway for backend integration, and AWS capacity engineering sized for launch-day spikes — re-tuned each cycle as demand patterns evolve.

What we delivered

• Dedicated iPhone pre-order storefront for iStudio
• Open API Gateway integrating inventory, POS, and customer profiles
• Headless commerce stack reusable across launch cycles
• AWS capacity profile tuned for launch-day traffic spikes
• DevSecOps + monitoring with launch-day on-call playbook

How the platform behaves under launch load

• A waiting room admits shoppers in controlled batches instead of opening the doors to everyone at once
• Stock is released in lots that match real delivery rounds, so the site never sells more than can ship
• Atomic stock counters replace full-table scans — faster responses and lower running cost at the same time
• Per-route monitoring shows requests rejected at the edge, before they reach application code

What each launch cycle added

The platform wasn't built once. Each cycle added a layer on top of the last:

• A launch-hour queue
• Lot-based stock release
• A hardened payment flow
• Deeper launch-day monitoring
• Tools that let the iStudio team run parts of the launch themselves

The operating model around it

Every launch starts with an automated preflight checklist and a full rehearsal from a single command, with automated watchers running through the final hours. Every change carries a decision record, before-and-after evidence, and a rollback path. Commercial calls — pricing, allocation, queue policy — go back to the iStudio team with options and data.

We've written the full practice down: how we work.