# HarmonyX Solution — Full Company Profile

> System Integration, AI Engineering & Deep Tech Solutions | Bangkok, Thailand

## Company Overview

HarmonyX Solution is a technology company specializing in system integration, AI engineering, and deep tech solutions. Founded in 2020, we serve 20+ enterprise and startup clients with a team of 30+ engineers, data scientists, and architects. We have delivered 35+ successful projects spanning system integration, machine learning, and cloud-native platforms.

## Leadership

- **Natthawat Boonchaiseree** — Founder & CEO. LinkedIn: https://www.linkedin.com/in/natthawat-boonchaiseree

## Common Questions

**What does HarmonyX do?**
HarmonyX is a technology company delivering end-to-end system integration, AI engineering, and deep tech solutions to enterprises and startups. Our practices cover composable commerce, agentic AI platforms, enterprise data platforms, cloud-native infrastructure, and web/mobile application development.

**Where is HarmonyX based and who do you serve?**
Our headquarters is at BLOCK 28 in Pathum Wan, Bangkok. We work with 20+ enterprise and startup clients across Thailand and Southeast Asia — including Thailand, Singapore, Indonesia, and Vietnam — in both English and Thai.

**Which industries does HarmonyX work with?**
We work across industries — healthcare and aesthetics, consumer electronics retail, fintech and Web3, corporate holding groups, SaaS, and digital health. See the Case Studies section for concrete examples of what we have shipped.

**How does a typical engagement start?**
Every engagement begins with a Discovery workshop to understand your business goals and constraints. We then move through Ideation & Strategy, Validation & Testing, and finally Execution & Delivery on an agreed schedule. The process is transparent and adapts to real results at each phase.

**What is HarmonyX's approach to EU AI Act and PDPA compliance?**
Our AI Governance practice is designed to satisfy both the EU AI Act (enforceable August 2026) and Thailand's PDPA in a single engagement — covering AI system inventory, risk classification, model observability, audit trail, and a 72-hour incident response procedure.

**What technologies does HarmonyX use?**
Frontend: Astro, React, Next.js. Backend and AI: Python, TypeScript, LLM orchestration (LangChain / LlamaIndex). Data: PostgreSQL, Cloudflare D1, Iceberg lakehouse, dbt. Infrastructure: Cloudflare Workers, AWS, GCP. We choose the stack per project and avoid single-vendor lock-in.

## Products & Solutions

### 1. Composable Commerce Platform — /products/composable-commerce
API-first headless e-commerce with modular architecture for any storefront. Features include Product Information Management, Cart & Checkout, Sales & Promotion Engine, Multi-Channel Selling, Digital Wallet, and seamless integration capabilities.

### 2. AI-Native CRM & Customer Experience Suite — /products/ai-crm
Unified customer journey platform powered by predictive AI and real-time personalization. Includes Customer 360 Profile, Predictive Lead Scoring, Omnichannel Engagement, AI Chatbot, Journey Orchestration, and Real-Time Analytics.

### 3. Enterprise Data Platform — /products/data-fabric
End-to-end data pipelines, lakehouse architecture, and real-time analytics at scale. Covers CDC & Stream Ingestion, ETL/ELT Orchestration, Data Lakehouse (Iceberg), Data Quality & Lineage, Semantic Layer & dbt, Reverse ETL & Activation.

### 4. Agentic AI Platform — /products/agentic-ai
Build, deploy, and orchestrate AI agents that handle complex workflows end-to-end. Features Multi-Agent Orchestration, RAG & Knowledge Base, Tool Use & Function Calling, Human-in-the-Loop, Enterprise Guardrails, and Agent Marketplace.

### 5. AI-Powered Cyber Security — /products/cyber-security
Zero-trust architecture, real-time threat detection, and automated incident response. Includes Zero Trust Architecture, SIEM & SOC Automation, Threat Intelligence, Vulnerability Management, Compliance & Audit, Incident Response.

### 6. Intelligent LMS & Compliance — /products/lms-compliance
AI-driven learning management with automated regulatory compliance tracking. Features Adaptive Learning Paths, Skill Assessment Engine, Compliance Automation, Certification Management, Analytics Dashboard, Multi-Tenant Support.

### 7. Crypto, DeFi & Smart Contract — /products/crypto-defi
Blockchain infrastructure, tokenization, and decentralized finance solutions. Covers Smart Contract Development, Token & NFT Platform, DeFi Protocol Integration, Wallet Infrastructure, KYC & AML Compliance, Cross-Chain Bridge.

### 8. Agentic Workflow Orchestration — /products/workflow-orchestration
Multi-agent systems automating cross-departmental operations at scale. Includes Process Mining & Discovery, Agent-to-Agent Communication, Decision Automation, Cross-Department Flows, Real-Time Monitoring, Low-Code Builder.

### 9. AI Observability & Governance Suite — /products/ai-governance
Real-time AI monitoring, bias detection, model lineage, and EU AI Act / PDPA readiness. Features Model Performance Metrics, Drift & Anomaly Detection, Bias & Fairness Audit, Data & Model Lineage, Policy-as-Code Engine.

### 10. API Governance & Management Platform — /products/api-governance
Full lifecycle API management with gateway, catalog, versioning, and developer portal. Covers API Gateway & Security, Developer Portal & Docs, Rate Limiting, API Versioning & Lifecycle, SLA Monitoring, OpenAPI/AsyncAPI Catalog.

### 11. Enterprise Agentic Company OS — /products/agentic-company-os
An AI-native operating layer where agents build private, sandboxed internal apps per employee instead of everyone sharing one SaaS instance. Features Agent-Built Internal Apps, Blueprint Library & Reuse, Capability Broker for SaaS & Data, Zero Ambient Authority Sandbox, Deferred Human Approval, Multi-Model Agent Runtime.

## Services

### Web & Mobile Application Development — /services/web-mobile
Build performant, AI-ready web and mobile apps with modern frameworks and seamless API integrations.

### IT Consulting for Digital Transformation, DevOps & Serverless — /services/it-consulting
Strategic consulting for DevOps adoption, serverless architecture, and enterprise-grade digital transformation roadmaps.

### Cloud Infrastructure Migration, Implementation & Operations — /services/cloud-infrastructure
Migrate, deploy, and operate cloud-native infrastructure with automated scaling and AI-optimized workloads.

### Product Design & Development — /services/product-design
From concept to launch — we design and build data-driven digital products with intuitive UX and intelligent features.

### Data & IoT Platform — /services/data-iot
Connect devices, collect real-time data, and unlock insights with end-to-end IoT and data pipeline solutions.

### Quality Assurance Services — /services/quality-assurance
Ensure reliability with AI-assisted testing, automated QA pipelines, and comprehensive performance validation.

### Attack Surface Management — /services/attack-surface-management
Continuous AI-augmented discovery of internet-exposed assets, shadow IT, and credential leaks. Engagements run under HarmonyX's ISO 27001 ISMS, with evidence packs mapped to ISO 27001 Annex A and PDPA controls.

### AI Security & LLM Risk Review — /services/ai-security
Threat modeling and red-team testing for AI-powered apps — covering prompt injection, jailbreak, data leakage, and model supply chain risk. Mapped to OWASP LLM Top 10, MITRE ATLAS, NIST AI RMF, ISO/IEC 42001, and EU AI Act controls.

### Agentic Company Enablement — /services/agentic-enablement
Roll out an agentic operating model: agent workspaces, capability-scoped connectors to ERP, CRM, HRIS, and the data warehouse, and the governance that lets non-engineers build their own internal tools safely. Four phases — Map, Broker, Pilot, Scale — with the first department self-serving inside 90 days, plus approval policy, immutable audit trail, PDPA data map, and per-team cost attribution.

## Case Studies

Grouped by industry for easier discovery. Each link lands on a case study detail page with challenge, solution, and measured outcomes.

### Banking & Financial Services
- **GSB (Government Savings Bank) — APM Signal & Notification** — /work/gsb-apm — Joint engagement with Axebee. Serverless system on AWS that ingests events from existing monitoring tools, applies intelligent severity + business-impact prioritization, and dispatches real-time alerts via the bank's preferred channels.
- **TMB Bank — Online e-Registration & Event Management** — /work/tmb-eregistration — End-to-end digital registration platform with QR-code generation, event/meeting ticket management, real-time analytics dashboard for organizers, and reporting + attendance exports.
- **Sabuy — SABUY DIGITAL / FiiT Token** (FinTech & Web3) — /work/sabuy-fiit — FiiT-to-Earn solution covering tokenomics R&D, smart contracts (audited by Inspex), DApp infrastructure, NFT/digital arts, and game-stack engine.

### Healthcare
- **The Touch Clinic — Beauty Agent** — /work/thetouch-clinic — Multichannel agent commerce platform on AWS with TypeScript microservices monorepo, in-clinic POS integration across 10+ branches, and a real-time commission engine for thousands of independent Beauty Agents.
- **Bumrungrad International Hospital — Doctor Search & Headless CMS** — /work/bumrungrad-search — Enterprise-scale Kentico CMS with a complementary headless layer and an Algolia-powered search index. Custom data-feeding engine keeps doctor + treatment data fresh in a sub-second EN/TH search experience.

### Retail, E-Commerce & Wholesale
- **SPVi — iStudio by SPVi** (Consumer Electronics Retail) — /work/spvi — Composable e-commerce on Next.js + Adobe Commerce with custom middleware bridging SAP, POS, and payments. Sized to absorb iPhone launch-day traffic across 30+ physical stores.
- **SPVi — iStudio Pre-order iPhone 13 to 17** (Consumer Electronics Retail) — /work/spvi-preorder — Dedicated launch-day pre-order experience tied into the iStudio commerce stack. Headless storefront, open API Gateway integrating inventory and POS, and AWS capacity engineering re-tuned each iPhone release cycle (13, 14, 15, 16, 17).
- **LCDTVTHAILAND — Shopify E-Commerce** (Consumer Electronics Retail) — /work/lcdtvthailand — Bilingual TH/EN Shopify storefront for premium AV and home appliances, with brand-showcase pages (Sony Bravia, Samsung, LG, Bose), editorial product reviews, and Thai-market multi-channel contact (LINE, social, phone).
- **Big C — Microservices Platform + Custom CMS** — /work/bigc-platform — Solution architecture consulting for a microservices revamp of the e-commerce platform plus a corporate-site rebuild on a custom CMS engine, with full SEO + Google PageSpeed tuning. Sized to absorb sale-day traffic spikes.
- **True-Shopping.com — E-Commerce Website + Mobile App** — /work/true-shopping — Headless e-commerce stack with companion mobile app for one of Thailand's major TV-shopping retailers. Open API Gateway for ecosystem integration and AWS infrastructure sized for live-broadcast traffic spikes with full DevSecOps.
- **Srimuang Market — B2B Online Market** (Wholesale & Marketplace) — /work/srimuang-b2b — Custom B2B marketplace with three distinct surfaces: merchant onboarding, fulfilment / delivery center operations, and wholesale customer storefront with bulk-order UX. Large-scale CMS for catalog and content management.

### Government & Public Sector
- **TAT (Tourism Authority of Thailand) — Tourism Thailand Portal** — /work/tat-tourism — Revamp of the national tourism portal. Headless CMS for bilingual editorial, listing + promotion-voucher engines, AWS infrastructure with full DevSecOps.
- **TAT — Open Data API Gateway** — /work/tat-opendata — AWS-hosted Public Open Data API exposing curated tourism datasets — destinations, events, attractions, statistics — with versioning, rate limiting, developer onboarding, and self-serve usage dashboards.
- **DASTA (อพท.) — SMARTCBT Platform** — /work/smartcbt-dasta — AWS-native API gateway plus a data ETL pipeline for Thailand's Designated Areas for Sustainable Tourism Administration. Ingests Community-Based Tourism data from multiple source systems, validates at ingest, and exposes governed datasets to G2G partners. Cuts manual data entry by 85% with 99.8% data accuracy.
- **ZPOT — Zoodio Platform** — /work/zoodio-zpot — Serverless zoo platform on AWS combining a public-facing zoodio.live experience, real-time camera streaming, ML-driven IoT animal surveillance, zookeeper behavior tracking, and an open data API gateway. Bilingual EN/TH headless CMS with immersive 3D design.

### Telecom & Enterprise Sales
- **NT (National Telecom) — Sales Pipeline & CRM** — /work/nt-pipeline — UX/UI research and website redesign followed by a custom B2B sales pipeline + CRM tailored to telco deal complexity. Built on NT's internal tech stack with on-prem deployment.
- **NT (National Telecom) — Agentic AI Sales Copilot** — /work/nt-agentic-ai — Agentic AI layer on top of the existing NT B2B sales pipeline. Lead-qualification agent with rule-based scoring + LLM judgment, proposal-draft agent using prior won deals as templates, follow-up scheduler that logs to CRM, and stalled-deal flags with explainable reasoning. Deployed on NT's internal stack.

### Real Estate & Property
- **Land & Houses — Headless CMS Revamp + Customer Experience Platform** — /work/landandhouses-cxp — Two-phase: a mobile-first website on a headless CMS with GraphQL interface running on AWS Serverless, plus a Customer Experience Platform with AI-driven social signal detection feeding live engagement workflows.

### Consumer Services & IoT
- **SABUY Wash — Self-Service Laundry Platform** — /work/sabuywash — End-to-end IoT platform for Thailand's largest self-service laundry brand: solution architecture across hardware and cloud, telemetry data pipelines, customer mobile app, franchise back-office system, and ongoing IT support.

### Media & Lifestyle
- **WSC — Portal & Listing Platform** — /work/wsc-portals — Multi-brand portal and listing platform on a headless CMS, powering The Guitar Mag, Hair World Plus, and Bride Wedding Magazine. Includes a fast search engine, gallery service, loyalty / privilege engine, and React Native hybrid apps shipping iOS + Android from one codebase.

### Regulated Industries & Compliance
- **Certogo — Digital Permit + LMS Platform** (RegTech & Digital Trust) — /work/certogo-lms — Joint platform engineering combining credential issuance / verification / lifecycle management with an LMS layer for required training, exams, and competency tracking. Multi-tenant architecture for industry-specific deployments, with a regulator-ready audit trail spanning training and credential events.

### Corporate & Holding
- **Sabuy — Sabuy Digital** — /work/sabuy-digital — Corporate website and editorial CMS for the Sabuy holding group with self-service content management.
- **ASM (Loxley) — Corporate Website Redesign** (Corporate Services / Security) — /work/asm-loxley — UX/UI research-driven corporate website redesign for ASM, Loxley group's security services arm. Brand-aligned visual system, service-portfolio information architecture, and CMS handover for marketing-team autonomy.

## Recent Insights

- **EU AI Act in 90 Days: A Prep Playbook for APAC Vendors** (2026-04-15) — /blog/eu-ai-act-90-day-prep-apac-vendors
- **The State of eKYC in APAC: What Actually Ships in 2026** (2026-04-15) — /blog/state-of-ekyc-in-apac-2026
- **Thailand's AI Act in Practice: a compliance map for enterprise teams** (2026-04-15) — /blog/thailand-ai-act-compliance-map-2026
- **The Future of Agentic AI in Enterprise Operations** (2026-04-10, by Natthawat Boonchaiseree) — /blog/future-of-agentic-ai-in-enterprise
- **EU AI Act & PDPA Compliance — A Practical Guide for Thai Enterprises** (2026-04-05) — /blog/eu-ai-act-pdpa-compliance-guide
- **Beyond Headless: Why Composable Commerce is the Enterprise Standard** (2026-03-28, by Natthawat Boonchaiseree) — /blog/composable-commerce-beyond-headless

## How We Work

1. **Discovery** — We sit down with you to understand your business goals, challenges, and requirements before crafting a tailored plan.
2. **Ideation & Strategy** — Our experts develop innovative concepts and strategic initiatives to deliver the optimal solution for your needs.
3. **Validation & Testing** — We rigorously test and validate every component, iterating based on results to ensure quality and reliability.
4. **Execution & Delivery** — With the final plan approved, we deploy and deliver on schedule — ensuring a seamless go-live experience.

## Technology Partners

Curated ecosystem of vendors HarmonyX builds with, browsable at /partners. Each has a detail page at /partners/{slug} with offerings and capabilities.

### Cloud & Managed Services
- **AWS** — /partners/aws — scalable, secure, serverless delivery on Amazon Web Services; landing zones, serverless modernization, data platforms on S3 + Athena, Well-Architected Reviews. PDPA-aligned for Thai workloads (ap-southeast-1 / ap-southeast-7).
- **Tencent Cloud** — /partners/tencent-cloud — Mainland China and greater APAC cloud delivery; Mainland deployments, ICP filing support, cross-border PDPA × PIPL data architecture.
- **Google Cloud** — /partners/google — BigQuery data platforms, Gemini enterprise copilots on Vertex AI, Workspace × AppSheet automation.

### AI
- **LangChain × LangSmith** — /partners/langchain-langsmith — agent orchestration in LangChain, LangSmith observability with eval suites, LangGraph stateful workflows.
- **n8n** — /partners/n8n — self-hostable AI-native workflow automation. Fair-code licensing, no vendor lock-in on workflow data.

### Work Management & Collaboration
- **ClickUp** — /partners/clickup — the delivery OS HarmonyX runs on, rolled out end-to-end for clients. Licensing procurement, SSO, workspace design, migration from Jira/Asana/Monday, bilingual (EN/TH) team training.

### Data
- **Directus** — /partners/directus — open-source headless CMS and data platform; self-hosted deployments, content modeling, instant API layer on any SQL database.

### Cyber Security
- **Axebee** — /partners/axebee — modern data protection (DLP) and cyber security for regulated enterprises. PDPA-ready reporting, 24×7 threat detection workflows.

### R&D
- **HX Lab** — /partners/hxlab — HarmonyX's research arm. Frontier AI prototyping, deep-tech partnerships with NSTDA / depa / ETDA, internal accelerators.

## Alliance Network

Agencies and operating partners HarmonyX delivers alongside:

- **CRUSH ON ME** — Full-service digital marketing and web design agency
- **Geekcon Valley** — Data-driven digital marketing agency
- **Trade Square** — Modern web-based trading platform for businesses
- **NerdOptimize** — Data-driven digital marketing agency
- **Eventika** — Full-service event management (India)
- **Pandemic** — Technology transformation specializing in MarTech, data, and AI
- **T.T. Software Solution** — Thai software house, .NET/Azure enterprise solutions
- **Certogo** — Digital trust platform for credential issuance and verification
- **Solutions IMPACT** — AI-driven corporate training and organizational transformation

## Company Stats

- 6+ years in operation
- 30+ team members
- 20+ enterprise clients
- 35+ delivered projects

## Company Profile Deck

A downloadable company profile is published at https://www.harmonyx.co/company-profile (Thai: https://www.harmonyx.co/th/company-profile).

- Format: PDF, 55 slides, 4.7 MB, searchable text
- Language: Thai. An English edition is in progress.
- Access: free, no registration or form
- Direct file: https://www.harmonyx.co/downloads/harmonyx-company-profile-th.pdf
- Contents: (01) About HarmonyX — vision, operating principles, services, engagement model; (02) Products and solutions — Composable Commerce, AgenticOS, the data and AI platform, Axebee; (03) Partners and technology — AWS, Google Cloud, Anthropic, n8n, Directus and the production stack; (04) Our work — 23 case studies across retail, government, healthcare, banking and telecom; (05) Why HarmonyX — clients, industries, and how engagements start.

## Contact Information

- **Email**: hello@harmonyx.co
- **Phone**: +66 92 893 5935
- **Address**: BLOCK 28 : CREATIVE & STARTUP VILLAGE, Building D Room 207 (2nd Floor), Wang Mai, Pathum Wan, Bangkok 10330, Thailand
- **Website**: https://www.harmonyx.co
- **Languages**: English, Thai

## Technical Stack

- Frontend: Astro 6 (SSR), React 19 (Islands Architecture)
- CMS: emdash (Astro-native, file-based)
- Database: SQLite (dev) / Cloudflare D1 (production)
- Storage: Cloudflare R2 (production media)
- Deployment: Cloudflare Workers (custom domain)
- Animation: Remotion (React video framework)
- Bilingual: English and Thai (full site parity, dynamic hreflang)